Author Guidelines

Thank you for choosing the Journal of Consumer Behavior and Digital Market Dynamics (JCBDMD) as a potential venue for your behavioral or marketing scholarship. As an independent, peer-reviewed journal, we are committed to providing a transparent, constructive, and highly professional publishing experience. Please review the comprehensive preparation and submission guidelines below to ensure your manuscript meets our structural, ethical, and empirical criteria prior to submission

1. Submission Checklist

Before uploading your manuscript to our digital tracking portal, please ensure you have prepared the following separate files to maintain our strict double-blind standards:
● Anonymous Manuscript: The main text file containing the title, abstract, keywords, body text, references, tables, and charts. This file must contain no author names, institutional affiliations, or identifying acknowledgments.
● Title Page: A separate document containing the full manuscript title, names of all co-authors, institutional affiliations, contact emails, verified ORCID iDs, and any necessary funding or conflict of interest disclosures (including corporate sponsorships, university grants, or lab credits).
● Supplementary Materials & Replication Files (Strongly Encouraged): Anonymized experimental stimuli, consumer survey questionnaires, raw quantitative datasets, or statistical processing scripts (SPSS, R, Stata, Python) intended for open-science verification and replication.

2. Online Submission Process

The journal utilizes a fully digital peer-review tracking platform managed by Willóh Publications. Email, postal, or faxed submissions will not be accepted for evaluation. Step-by-Step Submission Workflow
1. Account Registration:
Visit the Willóh Publications Editorial Portal and click [Register]. Create an account using your official institutional email address.
2. ORCID Authentication:
The corresponding author is required to link a verified ORCID iD during registration to ensure authentic tracking across global citation networks.
3. Entering Metadata:
Copy and paste your finalized manuscript title, the 250-word structured abstract, and your selected keywords into the specified system fields.
4. Uploading Component Files:
Upload your files individually, ensuring they are categorized accurately within the drop-down menu (Title Page, Main Anonymized Manuscript, Supplementary Data Files). 5. Co-Author Registry:
Input the full names, institutional affiliations, and email addresses of all co-authors exactly as they appear on your Title Page. The system will automatically generate a confirmation email to all listed parties upon successful submission.
6. Ethical Declarations:
Complete the mandatory digital verification check-boxes confirming that the work is original, not concurrently under review elsewhere, and free of undisclosed corporate or market conflicts of interest.
7. Final Submission:
Review the system-generated HTML/PDF proof of your submission packet and click “Submit Manuscript” to finalize the process and receive your permanent tracking serial number (e.g., JCBDMD-2026-0019).

3. Manuscript Formats & Structural Limits

Manuscripts must be written in clear, concise academic English (British or American spelling is acceptable, but must be consistent throughout) and submitted in Microsoft Word (.doc or .docx) formats matching the following specific profiles: Original Empirical Research Articles
● Word Count: 6,000–9,000 words (inclusive of tables, figures, and references).
● Core Expectation: Must present original quantitative, qualitative, or mixed-methods behavioral data, advanced experimental designs, or large-scale digital field studies that advance consumer theory or marketing practice. Conceptual & Systematic Review Articles
● Word Count: 10,000–12,000 words.
● Core Expectation: Comprehensive literature reviews, meta-analyses, and conceptual frameworks that synthesize, critique, and advance existing theories within digital market dynamics and consumer psychology. Short Communications & Field Briefs
● Word Count: 2,500–3,500 words.
● Core Expectation: Highly focused, accelerated papers detailing a significant new empirical finding, a minor replication study, a rapid evaluation of an emerging technology’s market impact, or a practical proof-of-concept.

4. Style, Structure, and Layout

Document Settings
● Font & Layout: 12-point Times New Roman or Calibri. Double-spaced text with 1-inch (2.54 cm) margins on all sides.
● Line Numbering: Continuous line numbers must be activated across the entire document to assist peer reviewers during evaluation.

4. Style, Structure, and Layout

Document Settings
● Font & Layout: 12-point Times New Roman or Calibri. Double-spaced text with 1-inch (2.54 cm) margins on all sides.
● Line Numbering: Continuous line numbers must be activated across the entire document to assist peer reviewers during evaluation. The Structured Abstract Requirement Every submission must include a Structured Abstract of no more than 250 words, organized under the following mandatory headings (matching Emerald’s signature framework):
1. Purpose: State the precise consumer behavior issue, digital market challenge, or behavioral hypothesis addressed.
2. Design/Methodology/Approach: Detail the empirical dataset, experimental design, field survey, netnographic approach, or statistical modeling utilized.
3. Findings: Summarize the primary empirical results, behavioral insights, or market dynamics discovered.
4. Practical/Managerial Implications: Explicitly state how these findings can be practically applied by chief marketing officers (CMOs), brand strategists, e-commerce platforms, or consumer policy architects.
5. Originality: State the unique, definitive contribution this paper makes to existing consumer behavior and digital marketing literature. Keywords Provide 4 to 6 precise keywords directly below the abstract (e.g., Algorithmic Commerce; Consumer Psychology; Omnichannel Marketing; Platform Economics) to optimize search engine discoverability. Figures and Tables
● Tables, graphs, and behavioral flowcharts must be embedded directly within the text where they are mentioned, rather than grouped at the end of the file.
● All tables must be fully editable (not inserted as static images) and include descriptive, numbered titles (e.g., Table 1: Structural Equation Modeling Fit Indices)

5. Citations and References

The Journal of Consumer Behavior and Digital Market Dynamics strictly enforces the APA 7th Edition (American Psychological Association) referencing style.
● In-Text Citations: Follow the author-date format: (Watson & Miller, 2024) or According to Watson (2024)… For three or more authors, use the first author followed by et al. from the very first citation.
● Reference List: Alphabetized by the first author’s surname. Every reference should ideally include an active DOI URL link (e.g., [https://doi.org/10.xxxx/xxxxx](https://doi.org/10.xxxx/xxxxx)) to guarantee accurate citation tracking.

6. Peer Review & Evaluation Workflow

To guarantee absolute academic neutrality and data validity, the journal enforces a rigorous, multi-tiered review pipeline.
1. Technical Desk Screening: The Managing Editor evaluates all submissions for baseline format compliance, clear English usage, empirical presentation, and absolute anonymity.
2. Plagiarism Prevention: All papers are run through Turnitin/iThenticate. Submissions displaying a total similarity index above 12%, or more than 2% from a single source, will be instantly desk-rejected without right of appeal.
3. Double-Blind Review Phase: An Associate Editor routes the fully anonymized manuscript to a minimum of two external, independent PhD peer reviewers. Reviewers are selected from international institutions outside the authors’ native region to eliminate geographic bias.
4. Editorial Verdict: The Editor-in-Chief executes the final publication decision (Accept, Minor Revision, Major Revision, or Reject) based on reviewer scorecards evaluating theoretical depth, methodological rigor, and managerial utility

7. Publishing Integrity & Research Ethics

Willóh Publications adheres strictly to the core principles established by the Committee on Publication Ethics (COPE).
● Authorship Integrity: Every listed author must have made a definitive intellectual contribution to the research based on the ICMJE Attribution Framework. host, guest, or gift authorship is strictly prohibited.
● Human Subjects and Institutional Review: Research utilizing human participants—including online consumer tracking, eye-tracking experiments, neuromarketing testing, lab experiments, or field surveys—must explicitly state within the methodology section that proper informed consent was obtained and that clearances were granted by an Institutional Review Board (IRB) or independent institutional ethics committee.
● Data Availability & Transparency: In alignment with modern behavioral and open-science standards, authors are strongly encouraged to make their anonymized raw datasets, experimental stimuli material (e.g., ad mockups, brand prompts), or qualitative interview guides accessible via trusted public repositories (such as Zenodo, Figshare, Harvard Dataverse, or the Open Science Framework) upon official manuscript acceptance to allow for community verification. Author Support Desk For technical support regarding the submission portal, profile authentication issues, or structural layout queries, please contact our administrative team at: editorial-jcbdmd@willohpublications.com.